The European Union is the first major power to sound the regulatory klaxon in an attempt to govern the explosion in artificial intelligence-based technology. While some may see this as a threat to a potentially transformative area of innovation, such intervention is timely before it becomes impossible to cage the AI "beast'. In proposals published in April, the EU outlined that it would ban "unacceptable" uses of AI, which it defines as "AI systems considered a clear threat to the safety, livelihoods and rights of people." And, while the EU has taken the lead, it will not be long before others follow. Indeed, beyond AI, there is a general trend toward closer scrutiny of the technology sector with President Joe Biden installing two advocates for regulation within his administration--Lina Khan, just approved by a Senate panel to be an FTC commissioner, and Tim Wu, on the National Economic Council--and the U.K. planning to introduce a new code of practice for technology companies in a bid to curb the domination of tech giants.